Arjun Rampal‘s perfume is ready to be launched in Mumbai on January 12 called Alive, Arjun‘s perfume in two different scents to begin with, is produced by Drom Fragrances International, one of the largest most pre-eminent perfume manufacturers in the world. The perfume line will be distributed by the largest distribution chain called Baccarose who distribute Burberry, Cartier, Caroline Herrera, Azzaro, Alizabeth Arden, Ferrari, Prada, etc.
So far, only two other Bollywood actors Amitabh Bachchan and Shah Rukh Khan have perfumes to their credit, handpicked, manufactured and marketed by them.
It took Arjun more than six months to select the fragrance for his perfume.
Arjun says, Selecting a fragrance for a perfume is an extremely time-consuming and tough task. It took me six months to do so. One can’t allot more than three hours a day to savoring scents because after that your sense of smell goes for a toss. I had to continue trying the fragrance and in-between I had to dunk my head into pots of coffee to stop my olfactory senses from shutting down. But you know what? It’s finally all been worth it.