Bollywood’s most loved Badshah, Shah Rukh Khan joins the likes of international stars as he prepares to make his next progressive move. With the world already allured by the magical aura of this super rocking Khan, Shah Rukh seems to have taken his stardom to another level. Shah Rukh Khan is a brand by himself and very soon his often-used initials – ‘SRK’ may become a very valuable property.
Shah Rukh Khan has sent an application to the Trade Mark Registry that his often-used initials not be used without his permission, from here we can expect it to take around 3 months before it is made official an official trademark. Along with Sachin Tendulkar, Shah Rukh Khan will go down the hall of fame alongside the likes of Jennifer Lopez, Roger Federer, Michale Jordon and others who have trademarked their names in the past.
All we can say is such a definitive move form the lovable romantic hero is hugely appreciated and will definitely provide a boost to the star’s coveted celebrity status, his power-of-a-brand and obviously to his latest flick, Jab Tak Hai Jaan that is all set to make us fall in love yet again this Diwali!