A panel discussion held by a detergent brand saw over a 100 mommy bloggers and media persons discussing the prevalence of gender disparity in India and the need for Sons to Share The Load. The panel, that comprised of actors Rajkummar Rao, Patralekha, director Gauri Shinde, BBDO Head Josy Paul, and Sonali Dhawan, Marketing Director, P&G India, brought forth insightful conversations and personal anecdotes on the disparity within households, and changing times today. They shared that while more men today are sharing the load than ever before, we are still many steps further from the ideal state of an equal future.
Supporting the #ShareTheLoad movement, actor Rajkummar Rao said “The Sons#ShareTheLoad film really resonated with me. With this latest ad Ariel has not just raised an issue, but has also provided a pathway, so that we can move society to a more equal tomorrow. My mother always raised me to be an equal — starting with sharing to-do lists with my sister at home as kids. I thank my mother for having set the right example for me, and for ensuring I can stand here proudly today to set an example. And this has always driven me to ensure that my relationship with Patralekha is that of equals, inside the home and outside of it! Thank you, Ma, for making sure that your son knew how to #ShareTheLoad!”
Giving the movement a thumbs up, and speaking about boyfriend Rajkummar, Patralekha said, “Raj is an amazing partner, he inherently believes in sharing the load and has proved that time and again throughout our relationship. He believes, says, and demonstrates that we are truly equal partners – that we are in it together and we have balanced roles to play. But, partners like Raj shouldn’t be exceptions, they should be the norm. #SharingTheLoad should be the norm. I am glad Ariel has continued to drive this conversation, as we can already see change!”