Khiza and Suman have featured on "Knice Project" which is a musical collabration with other artists in UK, Its aim; To inspire courage and positivity in the most cynical and distrusting of potential or actual knife carriers. The television
campaign previews on Wednesday 24nd September on MTV networks along with the online site and radio coverage. Goes national on the week of the 29th. Cinema promos are due to launch early October.
Friday saw the 2009 IVCA Awards at the Grosvenor House Hotel in London and Hotdog and Mustard Films received the Gold Award in the Public Relations category for the Knice project.
The self-initiated anti-knife project was the brainchild of Senior Creative Jay Woods and is designed to communicate directly and honestly to the part of our society most effected by the issue of knife crime. This award reflects the continued success of the campaign which has aired across Turner, Virgin Media and MTV Networks and it’s huge on-line presence with approaching 300,000 hits since launch.
Visit www.knice.co.uk to learn more about the project.