Helpless, confused and envious – that’s how you feel when you’re waiting for your big break and that’s exactly what The Truth raps about in his debut single Kya Karoon
This exciting, versatile and talented artist oozes style swagger and supreme quality. ‘I want to make a difference to music, this has been my dream as a child, no more poor quality videos we want to raise the standard of music and represent Asians in the right way, it’s not always about material things and that’s THE TRUTH’.
Born and raised in East London, as a teenager, this rapper was captivated by the urban garage scene that gave rise to groundbreaking musicians like Dizzee Rascal and Wiley. Whilst growing up in the heart of East London this emerging artist found was submerged in an up and coming genre and started working the circuit alongside fellow urban underground MC’s and producers. This was where The Truth found his place in music. After waiting in endless queues to battle against other MC’s and rapper The Truth was encouraged to take this on as a professional level.
Dj’s from across the UK have been excited for Kya Karoon as the debut single pays homage to some of the British Asian Music industries big players like AG Dolla, Imran Khan and RDB. The debut single talks about the issues of a young rapper wanting to make it big but not knowing what to do. The lyrics and name checks make this track fun, informative and catchy. Lyrics written by The Truth says ‘I wrote this track a few years ago when I was trying to get my foot in the door, I had no idea what to do but people said it’s not ‘what you know it’s’ who you know’ in this game and the more I got in to it then more I believed it .This is a fun track, it has had an amazing response from the industry so far.
Producer Bobby Wonda, another talent emerged from London, he had a passion for music from the age of 5 and as many talented artists the passion led to a career down this long dusty road ‘Music is our passion, it’s what we live and breathe. From the day we made our choice to make music together, we have been very meticulous in our approach and have never rested on our laurels’. Brothers, musicians and gifted this is just what the music industry has lacking for the past few years. The amalgamation of these two talented musical heads optimizes the blend of urban and desi music.
The video for Kya Karoon will feature cameo performances from known and well respected names in the industry. Already these boys know how to tame this scene and have a long career of hits ahead of them.
Kya Karoon – The Truth out 22nd July 2010
The Truth – Kya Karoon (LISTEN NOW)