The UK story of the past year in British pop has undoubtedly been the explosion of the urban-pop scene, with artists such as Tinchy Stryder, Alexandra Burke, Chipmunk and N-Dubz becoming fully-fledged pop stars. Now, Jaya – born and raised in Wembley, London – is set to take 2010 by storm. Shes the first British Indian female singer to be signed to a major label – a milestone that’s been a long time coming – but it’s easy to see why she’s the one blazing the trail. Like her compadres in the urban scene, she combines an endearing personality – articulate, determined and charming – with songs that combine R&B and electropop to make a hugely appealing pop package.
Lead single DJ Do It Again perfectly captures the excitement of hearing a favourite song on the radio, marrying a chunky, irresistible synth groove to dancefloor-friendly beats and a monster chorus.
The single released in UK today (March 8, 2010), if you haven’t already get a copy of the single, get it now from iTunes below.