PARICHAY takes the music scene by storm with his second Smash Video!
Mumbai, India Toronto, Canada: After the incredible success of his first smash video single ‘Deewana Tera (She Makes Me Crazy)’ which has taken Clubs and Radio stations worldwide by storm, the much-awaited Video for PARICHAYs 2nd Single Kasam Se (I Swear), currently doing the spins on Zee Music, SONY Entertainment Television, B4U Music and other global channels.
Produced by PARICHAY himself on a sexy R&B groove with emotionally charged lyrics in Hindi & English, this tune will grab your attention right off the bat. Toronto Rapper/ Singer, Joe Louis brings his flow in a smooth fashion on this track dedicated to the ladies. I have been in a situation that many artists can relate to; I was asked by my girlfriend (at the time) to pick between Music & her. This song is based on such a story. I wanted to still do the Desi Urban thing and give the song an emotional touch yet with a high-energy, vibrant, Pop/RnB feel that we managed to pull off well. This is my favorite song on the record, says PARICHAY.
The video covers two different stories; one shows PARICHAY breaking-up with his girl over his passion music and runs into her at a club a while later while partying with Joe Louis. He then lets her know how much she means to him, and that she is a big part of his life just as music is, which she finally understands and then leaves with him. Joe Louis on the other hand is clearly out to meet that special someone in the club, which he does. The girl he serenades happens to be PARICHAYs girls best friend.
Bangin beats with fresh sounds, a global appeal and real-life situational lyrics in English, Hindi & Punjabi is what has brought PARICHAY onto the main stage in World Pop music. With his Debut album, No Boundaries, signed to TIMES Music in India & doing exceptionally well in the Sub-Continent, there is no doubt about an extremely successful worldwide release to follow this Summer (2009).
PARICHAY has recently been named Artist of the Month on Worldspace Radio, interviewed and showcased on Indias most popular Radio Stations, Radio Mirchi 98.3FM & Fever 104FM, on Canadas CBC Radio as well and will be continuing his Album tour through the rest of this year heading to the UK, Vancouver & Toronto next.